Our Story

We are all about building sustainable partnerships
for the long run.

Our History

HUPCO has been one of the leading companies in the import, export and wholesale of fresh fruits and vegetables business since 1992.

Over the years, we have established a strong network of clients and suppliers across the globe, spanning from our neighbouring countries in the region to as far as North & South America and other parts of Europe.

We supply a wide variety of fresh produce to all leading supermarkets, traditional markets, as well as the food service industry in Singapore. Becoming a key supplier to online platforms has also formed part of our key business process.

Founded by BBM Mr Tay Khiam Back in 1992, HUPCO was started with a vision to grow into a respected & trusted brand that customers can rely on.

Our Philosophy

We are committed to supplying the finest products to our customers and honouring our promise that only the freshest produce reach your hands.

Our Process

The best produce, direct from source, from the best farms in the world.

Global transport network to get our fruits to customers, in the most efficient way.

Seeing those happy faces, when our fresh fruits are enjoyed at the table.

In a nutshell, we take care of our customers, our farmers and every single one involved in the whole delivery process, from farm to table.

Our ever-growing network of international suppliers established over the decades is the best testament for our philosophy.

Fresh Arrivals, daily.
The best of the picks,
at your fingertips.

We’ve made it simpler for you, our customers, to buy our freshest produce. Just shop online, add your purchase to your cart and they will be delivered fresh to you. It’s that easy.